why you shouldn't just "buy and hold"

What’s happening Profit Zone Gang!

This is the first issue of 2022 and I could not be more excited to share it with you.

But first thing first, if you’ve enjoyed The Profit Zone thus far and have found value in it, please take 10 seconds out of your day to share it with your audience, friends, or family. Or even leave this issue a like if you learned something new. It costs you nothing and means everything to me. I appreciate it more than you know.

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Today’s issue will be contradicting everything you ever learned about investing. We’ll be going a bit against the grain. Because while “buying and holding” is an effective strategy, there are a few more things you have to consider if this is the route you’re going to take.

Let me start out by saying if you’ve been “buying and holding” trying to build slow and steady wealth, you’re on the right path and doing absolutely nothing wrong.

You’re most likely holding blue-chip dividend-paying stocks or even index fund ETFs, or maybe both. You took on a strategy that requires minimal effort because well, you just can’t be bothered to be checking the markets all day long. I don’t blame you. I hate doing it as well. That’s why I chose this strategy myself.

But there’s a bit more that goes into the “buy and hold” strategy.

It’s what I call “buy and continually verify”

I’ll be giving you 6 tips for how you can start doing this yourself. There’s no need to change your strategy completely. Just 30 minutes every few months will do. It might just help you make a heck of a lot more money in the long run.

Here’s what we’ll be covering:

• A sudden decrease in revenue growth

• Big increase in marketing costs

• A major acquisition/merger

• A decrease in gross margin

• Sudden change in management

• Declining market share

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